info(at)veronikabjarsch.com

About

I am a project manager, researcher and designer focusing on finely crafted, inspiring and emotionally engaging solutions in the lifestyle, interior, food and fashion sector. With an efficient expertise in market and trend research, the creation of conceptual strategies, brand integration, project management and product development all the way through to realisation,

I pursue a careful personal and collaborative approach working with clients ranging from high profile artists and art galleries to tech start-ups and global brands.

In short I work in the field of market research, product development, brand integration and project management for the lifestyle, interior, food and fashion sector.

Most recently and in collaboration with Witthöft & LaTourelle I worked on the design & project managment for the exhibition "Venerated, Beloved, Forgotten - Maria between denominations" at Stiftung Luthergedenkstätten in Wittenberg, Germany.

Design Related Market Research - (Target & customer group, competitors, key personas and key factors, viability of design, analysis & summary)

Trend Research - (Identifying of trends, assessment of relevance, long or short lasting trends, analysis of effects and impacts of individual trends, analysis of implications to the industry and the creative process)

Brand Integrity - (Experience working with design research and analytics to facilitate the integration of brand aims, brand strategy with qualitative and quantitative insights of market positioning)

CMF - color material finish (Definition of chromatic, tactile and decorative identity of products and environments based on trends, target group, product placement and functions)

Project Management - (Manage design projects by creating plans, setting priorities, and negotiating the delivery of dependencies across teams)

Product Development - (Manage product development, from initiation, concept development to production & overseeing supply & production chain - collaboration with Product, Marketing, and Engineering in a start-up and corporate environment)

Selected Clients

MKG Hamburg

Stiftung Luthergedenkstätten

Mia & Ben Organic UG

Deebeephunky

Witthöft & LaTourelle
Galeria Plan B
Jerszy Seymour Design Workshop
 

nr21 DESIGN GmbH

Marais USA

Pierre Huyghe
Made By Eugene
Tristan Bechet

Sennheiser

Vodafone

Tapdo
Vimeda
Zeiss
Kinstalk

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